24th August 2016 by Holly Kelly
Shortly after Google’s official announcement in May that they would be releasing a new ad format in the form of expanded ads, Bing followed suit (as expected) announcing its support for this feature. Just like in AdWords what this now means is that you get 50% more character space to fill with...

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14th July 2016 by Holly Kelly
It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as...

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15th June 2016 by Cody
The Big Announcement….. This year, Anicca is thrilled to announce that Philip Shearer, Google’s Shopping Lead for all of Europe, will be speaking at the E-Commercial Conference 2016. He has been working as Google’s SMB Shopping Lead for Europe for the last two years, and he also...

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25th May 2016 by Holly Kelly
It’s the announcement the Paid Search team at Anicca have been waiting for since the shake-up to device targeting back in 2013 – Google is soon to allow individual bidding across all device types, with the option to select which device is your primary target; opening up a ‘mobile-first...

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18th May 2016 by Sukh Singh
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a...

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18th May 2016 by Holly Kelly
With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its...

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