19th January 2018 by Katie Smith
When we meet a lot of our clients and start talking Facebook advertising they haven’t yet heard of Facebook Business Manager. This handy guide explains a little about the tool and why your business may benefit from it. We have also included step by step instructions of how to create an...

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28th July 2017 by Bakti Jethwa
Following last year’s announcement that Microsoft would acquire LinkedIn, we have had some high expectations here at Anicca on how the news would positively transform the platform.  Before April, progress was slow leaving us slightly disappointed but then matched audiences and lead forms opened...

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18th October 2016 by Ed Truman
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website...

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15th September 2016 by Sarah Potter
The rise of online shopping has seen a huge shift in the way that consumers seek information, meaning that traditional PR is not the only way to run a successful campaign. Think about when you purchase something online, where do you go for further information? Rather than trusting what a company...

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22nd August 2016 by Ed Truman
Read the following guide to learn how to set up Facebook conversion tracking to track specific events on your website via Google Tag Manager. NOTE: Since May 2017 Facebook has enabled an auto setup feature for Google Tag Manager. However the manual method below is still recommended as the best...

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25th July 2016 by Brad Longman
I thought today I’d share something a little different than the usual SEO posts I write. When I am not at work I can usually be found around my car. I’m quite a keen petrol head and spend far too much money on running and modifying my car, as well as products to keep it...Read more »...

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13th July 2016 by Ella
In a recent article that appeared on my Twitter feed,  Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the death of online written content, or rather predicting it will dead be very soon. And I...

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