27th March 2018 by Neil Hannam
Yesterday Google took to their Webmaster Central blog and announced it was starting to roll out mobile first indexing after more than eighteen months of testing and experimentation. In short, where Google has previously crawled and indexed the desktop version of your website, it will now use the...

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21st March 2018 by James Dixon
After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed....

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2nd March 2018 by Sian Morley
The new AdWords interface is now available for all users, if you want an advantage over your competitors, then we have the perfect guide to all the latest features. These are only available to those that have switched to the new interface. 1. Promotion Extensions A promotion extension is a great...

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14th February 2018 by Neil Hannam
February 13th and 14th saw Google’s second annual AMP conference taking place in Amsterdam, or AMPsterdam as they termed it. As you’d expect with a Google conference, the two-day schedule was packed with updates from Google’s own team, including Rudy Galfi, who is product management lead for...

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24th January 2018 by Neil Hannam
UPDATE: Google announced on the 26th March that the mobile-first index has now begun to roll out. Read the latest here In the increasingly mobile-first search world, it is no surprise that Google is adapting to the changing behaviours of its users. In recent years we’ve seen two specific...

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18th September 2017 by Neil Hannam
Part Two of our trip to Brighton SEO rounds up the highlights for the remainder of the team. There is a lot to take in throughout the day so studying the schedule and breaking it up lets us cover a lot more ground. Holly’s Highlights Brighton SEO provided a jam packed agenda of one...

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18th September 2017 by Katie Smith
Last week a few of the Anicca team headed down for the second Brighton SEO event of the year. Held twice yearly at the Brighton Centre, Brighton SEO is a search marketing conference featuring a range of speakers from the world of search. There is plenty to see and do through the day with 4...Read...

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22nd March 2017 by Holly Kelly
Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist...

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17th March 2017 by Callum
The new face of Google AdWords has finally arrived within some accounts at Anicca, well in the form of an Alpha anyway. This means it’s likely that it is in an early stage in the process and Google wants to test the new interface, so this could be subject to change. I’ve dived straight...

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