18th September 2017 by Katie Smith
Last week a few of the Anicca team headed down for the second Brighton SEO event of the year. Held twice yearly at the Brighton Centre, Brighton SEO is a search marketing conference featuring a range of speakers from the world of search. There is plenty to see and do through the day with 4...Read...

Read more
28th April 2017 by Ann Stanley
Are you thinking about heading to SMX next month? Search marketing continues to be the biggest and most powerful form of digital marketing. Search Marketing Expo has been one of the leading event for SEO & SEM professionals since 2007, helping thousands of marketing practitioners succeed...

Read more
22nd March 2017 by Holly Kelly
Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist...

Read more
17th March 2017 by Callum
The new face of Google AdWords has finally arrived within some accounts at Anicca, well in the form of an Alpha anyway. This means it’s likely that it is in an early stage in the process and Google wants to test the new interface, so this could be subject to change. I’ve dived straight...

Read more
25th January 2017 by Brad Longman
According to Google, over 50% of all desktop pages loaded on the internet are HTTPS pages and is continuing to grow. HTTPS stands for Hypertext Transfer Protocol Secure. You’ll notice that if you visit a website, HTTPS pages are identified by the secure symbol next to the URL. These pages are...

Read more
7th November 2016 by Sarah Potter
From little acorns, mighty oaks do grow and this was certainly the case for our annual E-Commercial conference, which closed the Leicester Business Festival on Monday 31st October. With both Google and Bing representatives among the event’s 10 speakers, along with key players from the world of...

Read more
1st November 2016 by Holly Kelly
James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your...

Read more
23rd September 2016 by Brad Longman
Big news in the SEO world today. Google has officially announced the roll out of the updated Penguin Algorithm on its Webmaster Central Blog. Initially launched in 2012 the Penguin Algorithm targets poor quality and spammy link tactics. It’s been nearly 2 years since the last Penguin update, so...

Read more