29th June 2016 by Cody
Anicca is thrilled to announce that we have been awarded Google Premier Partner status. Google has given us this status across the fields of search, mobile, display and shopping ads. This status is to recognise our high-quality service for our clients across the awarded fields, and our ability to...

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28th June 2016 by Neil Hannam
After a plentiful breakfast and a couple of cups of Seattle’s finest coffee, SMX Advanced kicked off a session titled ‘The periodic table of SEO ranking factors’ delivered by three highly respected and well known faces of the SEO industry. Marcus Tober @marcustober – Searchmetrics...

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31st May 2016 by Ella
We have made it onto Online Retail Awards 2016 shortlist for one of our PR and PPC campaigns and naturally, we are thrilled! Shortlisted under the ‘Home and Garden’ category, our team have been working together with local business www.buydirect4u.co.uk to help them make an impact locally and...

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27th May 2016 by Holly Kelly
Segmenting Functionality’s It has long been a pet hate of mine the ever missing feature in Bing that is the ability to segment the data. Well finally Bing has caught up with AdWords on this one. Over the last couple of months we have slowly started to see it creep into our accounts and we...Read...

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27th May 2016 by Ann Stanley
SMX London 2016 was as informative as ever, but with the added impetuous of a year full of announcements and changes in Google to fuel the presentations and expert panel (which I was privileged to be part of). I have provided some of the key takeways from the session I attended, which was the...

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25th May 2016 by Holly Kelly
It’s the announcement the Paid Search team at Anicca have been waiting for since the shake-up to device targeting back in 2013 – Google is soon to allow individual bidding across all device types, with the option to select which device is your primary target; opening up a ‘mobile-first...

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18th May 2016 by Sukh Singh
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a...

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18th May 2016 by Holly Kelly
With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its...

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