27th May 2016 by Holly Kelly
Segmenting Functionality’s It has long been a pet hate of mine the ever missing feature in Bing that is the ability to segment the data. Well finally Bing has caught up with AdWords on this one. Over the last couple of months we have slowly started to see it creep into our accounts and we...Read...

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27th May 2016 by Ann Stanley
SMX London 2016 was as informative as ever, but with the added impetuous of a year full of announcements and changes in Google to fuel the presentations and expert panel (which I was privileged to be part of). I have provided some of the key takeways from the session I attended, which was the...

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25th May 2016 by Holly Kelly
It’s the announcement the Paid Search team at Anicca have been waiting for since the shake-up to device targeting back in 2013 – Google is soon to allow individual bidding across all device types, with the option to select which device is your primary target; opening up a ‘mobile-first...

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18th May 2016 by Sukh Singh
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a...

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18th May 2016 by Holly Kelly
With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its...

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17th May 2016 by Holly Kelly
In the forever changing world of Google AdWords it is hard to keep up with all the new features and changes that are happening on a monthly, sometimes even daily basis – But don’t worry we’ve got your back. One of the latest arrivals in Google Beta is what is being referred to as both...

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26th April 2016 by Neil Hannam
  This morning started like every other. A late bus and and a 45 minute commute into the office that was spent reading what caught my eye on my Twitter and Feedly feeds. This morning a story about the power of Google caught my eye, that’s not unusual, but the fact it was published by...

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4th April 2016 by Ann Stanley
Google in partnership with The Drum have identified the top 50 women working in senior positions within the search industry. Although the list is not exhaustive (as a few of our colleagues are missing), the list does contain some highly skilled ladies from a range of agencies and brands. In order...

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